e444 Privacy Policy

1. Introduction

This Privacy Policy ("Policy") is issued by e444 ("e444", "we", "us", "our"), the operator of the online gaming and sports betting platform accessible at https://e444.io. This Policy describes how e444 collects, uses, stores, shares, and protects personal data obtained from individuals ("you", "your", "Player", "User") who register an account, visit the platform, or interact with any e444 service.

By creating an account on e444 or by continuing to use the platform, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and processing of your personal data in the manner described herein. This Policy forms part of, and should be read alongside, the e444 Terms & Conditions.

2. Data Controller

e444 acts as the data controller in respect of personal data collected from players and users of the platform. As data controller, e444 determines the purposes for which personal data is collected and the manner in which it is processed.

All data protection enquiries, subject access requests, correction requests, and deletion requests should be directed to the e444 data privacy team via the contact details set out in Section 14 of this Policy. e444 will acknowledge all requests within five business days and provide a substantive response within 30 calendar days of receipt.

3. Data We Collect

e444 collects personal data from you in three primary ways: data you provide directly, data collected automatically as you use the platform, and data obtained from third-party sources such as payment processors and identity verification providers. The categories of personal data we collect include:

e444 does not intentionally collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, biometric data beyond what is contained in identity documents submitted for KYC purposes, or health data. If any such data is inadvertently included in documents you submit, e444 will not record or process it beyond what is strictly required for identity verification.

4. How We Use Your Data

e444 uses personal data collected from players and users for the following purposes:

• Account Management: To register your account, authenticate your identity at login, manage your account settings, and process account closure requests.
• Identity Verification (KYC): To verify your age, identity, and place of residence in order to comply with applicable anti-money laundering and responsible gaming obligations before processing withdrawals.
• Payment Processing: To process deposits and withdrawals via bKash, Nagad, Rocket, Upay, and banking channels, and to maintain accurate financial records of all transactions on your account.
• Platform Operation: To deliver game content, display correct account balances, record bet placements and settlements, apply bonuses and promotions, and operate all features of the e444 platform.
• Customer Support: To respond to your enquiries, resolve disputes, process complaints, and provide assistance via live chat, email, and WhatsApp.
• Responsible Gaming: To monitor gaming patterns for indicators of problem gambling, to apply deposit limits and self-exclusion measures you have requested, and to deliver responsible gaming tools in accordance with our Responsible Gaming policy.
• Fraud Prevention and Security: To detect, investigate, and prevent fraudulent activity, account takeovers, multi-accounting, and any other prohibited conduct as defined in the e444 Terms & Conditions.
• Legal and Regulatory Compliance: To comply with applicable legal obligations, respond to lawful requests from competent authorities, and maintain records as required by law.
• Platform Improvement: To analyse aggregated, anonymised usage data to improve the performance, content, and user experience of the e444 platform.
• Marketing Communications: To send you promotional offers, bonus notifications, and platform updates by email or other channels — but only where you have consented to receive such communications. You may withdraw this consent at any time by contacting support.

e444 will not use your personal data for any purpose that is incompatible with the purposes listed above without first obtaining your explicit consent or as otherwise required by law.

5. Legal Basis for Processing

e444 processes personal data on one or more of the following legal bases, depending on the specific processing activity:

• Contractual Necessity: Processing is necessary to perform the contract between you and e444 — specifically, to operate your account, process transactions, and deliver gaming services.
• Legal Obligation: Processing is necessary to comply with applicable legal obligations, including anti-money laundering requirements, age verification obligations, and responses to lawful authority requests.
• Legitimate Interests: Processing is necessary for e444's legitimate interests, including fraud prevention, platform security, responsible gaming monitoring, and improving services — provided those interests are not overridden by your rights and interests.
• Consent: For processing activities that are not covered by the above bases — in particular, sending marketing and promotional communications — e444 relies on your freely given, specific, informed, and unambiguous consent. You have the right to withdraw this consent at any time without affecting the lawfulness of processing carried out before withdrawal.

6. Data Sharing

e444 does not sell your personal data. We share personal data only in the following limited circumstances and only to the extent strictly necessary for the stated purpose:

• Payment Service Providers: bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank, Islami Bank, Sonali Bank, Visa, and Mastercard receive the financial data required to process your deposit and withdrawal transactions. Each provider operates under its own privacy policy and applicable financial regulations.
• Identity Verification Providers: Third-party KYC service providers may process the identity documents and personal information you submit during verification. These providers are contractually bound to process your data solely for verification purposes and are prohibited from using it for any other purpose.
• Game Software Providers: Game studios including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi receive technical session data necessary to deliver their games. They do not receive your full identity or financial data.
• IT and Platform Infrastructure Providers: Hosting, cloud storage, content delivery, and cybersecurity service providers may have access to technical data as part of operating the platform infrastructure. All such providers are subject to strict data processing agreements.
• Legal and Regulatory Authorities: e444 will disclose personal data to competent government authorities, law enforcement agencies, or courts when required to do so by applicable law, valid legal process, or a lawful request from a regulatory body.
• Business Transfers: In the event of a merger, acquisition, or sale of all or part of e444's business, personal data held by e444 may be transferred to the acquiring entity. Affected players will be notified of such a transfer and their rights in connection with it prior to completion.

7. Cookies and Tracking Technologies

e444 uses cookies and similar tracking technologies on the platform to enable essential site functionality, maintain your session state, and analyse platform usage. The following categories of cookies are used:

• Strictly Necessary Cookies: These cookies are essential for the e444 platform to function. They maintain your login session, remember your language and display preferences, and enable core gaming features. The platform cannot operate correctly without these cookies and they cannot be disabled.
• Analytics Cookies: These cookies collect aggregated, anonymised data about how players navigate and use the platform. The data is used to improve site performance and user experience. No personally identifiable information is collected via analytics cookies.
• Functional Cookies: These cookies remember choices you make on the platform — such as responsible gaming settings and notification preferences — to provide a more personalised experience on subsequent visits.

Most web browsers allow you to control cookie settings via the browser's privacy settings. Disabling cookies that are not strictly necessary will not affect your ability to access your account or play games on e444, but may limit some personalisation features.

8. Data Retention

e444 retains personal data for as long as is necessary to fulfil the purposes for which it was collected, as long as your account remains active, or as required by applicable law. The following retention periods apply as a general guide:

• Account and Identity Data: Retained for the duration of your account plus a minimum of five years following account closure, to comply with anti-money laundering record-keeping obligations.
• Financial Transaction Records: Retained for a minimum of seven years following each transaction, in accordance with standard financial record-keeping requirements.
• Customer Support Records: Retained for three years from the date of the last support interaction, for dispute resolution and service improvement purposes.
• Gaming Activity Logs: Retained for three years from the date of each gaming session, and used for responsible gaming monitoring, dispute resolution, and regulatory compliance.
• Marketing Consent Records: Retained for as long as your consent remains active, plus three years from the date of withdrawal of consent, to evidence compliance with consent obligations.

When the applicable retention period expires, personal data is securely deleted or irreversibly anonymised in accordance with e444's internal data management procedures. Anonymised, aggregated data may be retained indefinitely for statistical and platform improvement purposes, as it no longer constitutes personal data.

9. Your Rights

You have the following rights in relation to the personal data that e444 holds about you. To exercise any of these rights, please contact the e444 support team using the details in Section 14:

• Right of Access: You have the right to request a copy of the personal data that e444 holds about you, along with information about how it is being processed.
• Right to Rectification: You have the right to request that inaccurate or incomplete personal data held by e444 be corrected or updated without undue delay.
• Right to Erasure: You have the right to request deletion of your personal data where it is no longer necessary for the purpose for which it was collected, where you have withdrawn your consent, or where the data has been processed unlawfully. This right does not apply where e444 is required to retain data by law.
• Right to Restrict Processing: You have the right to request that e444 restricts the processing of your personal data in certain circumstances, such as while the accuracy of the data is being contested.
• Right to Data Portability: Where processing is based on your consent or on contractual necessity, you have the right to receive a copy of your personal data in a structured, commonly used, machine-readable format.
• Right to Object: You have the right to object to the processing of your personal data where e444 relies on legitimate interests as its legal basis, including for direct marketing purposes.
• Right to Withdraw Consent: Where processing is based on your consent, you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.

e444 will respond to all valid rights requests within 30 calendar days. In complex cases, this period may be extended by a further 60 days, in which case we will notify you of the extension and the reasons for it within the initial 30-day period.

10. Data Security

e444 implements technical and organisational security measures appropriate to the nature and volume of personal data processed on the platform. These measures include:

• 256-bit SSL/TLS encryption for all data transmitted between your device and the e444 platform
• Encryption of sensitive personal data and financial data at rest within e444's database systems
• Role-based access controls ensuring that personal data is accessible only to authorised personnel who require it for a specific business purpose
• Regular security assessments, vulnerability scans, and penetration testing of platform infrastructure
• Documented incident response procedures to detect, contain, and notify affected parties of any personal data breach within required timeframes
• Staff training on data protection obligations and secure data handling practices

While e444 applies robust security measures, no internet-based platform can guarantee absolute security. You are responsible for maintaining the security of the device you use to access e444 and for keeping your login credentials confidential. In the event that you suspect your account has been compromised, please contact e444 support immediately via live chat.

11. Minors

The e444 platform is strictly for individuals aged 21 years and above. e444 does not knowingly collect personal data from individuals under the age of 21. Age verification is a mandatory part of the account registration and KYC process.

If e444 becomes aware that personal data has been collected from an individual under the age of 21, that account will be immediately suspended, any balance will be reviewed in accordance with the e444 Terms & Conditions, and the personal data will be deleted as soon as practicably possible. If you believe a minor has registered an account on e444, please notify us immediately using the contact details in Section 14.

12. International Data Transfers

As an offshore licensed platform, e444 may transfer personal data to, and process personal data in, countries outside Bangladesh. Where such transfers occur, e444 ensures that appropriate safeguards are in place to protect your personal data to a standard equivalent to that which applies within Bangladesh. These safeguards may include:

• Contractual clauses in data processing agreements with service providers that impose data protection obligations equivalent to those in this Policy
• Transfers to countries that have been assessed to provide an adequate level of data protection
• Binding corporate rules where data is transferred within a group of companies

By using the e444 platform, you acknowledge that your personal data may be transferred to and processed in jurisdictions outside Bangladesh. e444 will ensure that any such transfer is carried out lawfully and in a manner that protects your privacy rights.

13. Policy Changes

e444 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, legal obligations, or platform services. When a material change is made, e444 will notify active account holders via an on-platform notice or by email to the address registered on your account. The updated effective date will be displayed at the top of this page.

Your continued use of the e444 platform after the effective date of any revised Privacy Policy constitutes your acceptance of the updated terms. If you do not agree with any revision to this Policy, you should stop using the platform and contact support to close your account and request deletion of your personal data where applicable.

14. Contact Us

If you have any questions about this Privacy Policy, wish to exercise any of your data rights, or wish to report a suspected data protection concern, please contact the e444 data privacy team through one of the following channels:

• Live Chat: Available 24/7 directly on the e444 platform — average response time under 2 minutes
• Email: [email protected] — plain text, not a clickable link
• WhatsApp: +880 1700 000 444

All privacy-related requests are acknowledged within five business days and resolved within 30 calendar days. Support is available 24 hours a day, 7 days a week, including Bangladesh public holidays. All privacy communications are handled in English.

For formal subject access requests or data deletion requests, please include your full registered name, the email address associated with your e444 account, and a brief description of the request to help us locate your records and respond efficiently.